UK National Lottery gets a New Shine

Princess Productions, part of the Shine Group, has snapped up the rights to produce BBC1’s UK National Lottery draws from Endemol.

You will be familiar with their work from producing shows like The Something for the Weekend. The producer has secured a UK National Lotterytwo-and-a-half-year deal with Camelot to produce The National Lotto Live, which encompasses the Saturday night Lotto and Thunderball draws on BBC1.

After a month, “rigourous, competitive pitch process”, Princess has won the contract from Endemol, which has produced the draws for the past eight years via their UK arm Initial.

It will take over production of the 10-minute draws from Pinewood Studios on 1 July and Camelot said it is working with both companies to ensure a “seamless transition”. Although It is not clear yet what changes will be implemented for viewers, we are sure that the transition to the new producer will be seamless.

Princess’ pledge to enhance the existing coverage with increased digital and social media output impressed Camelot, although the lotto company could not expand on the plans.

Martyn Fox, Camelot’s controller of broadcast and production, said: “We were impressed with their creative ideas for enhancing the existing coverage and extending the draw show experience for our players into the digital and social space, which will continue to be an important focus for The UK National Lottery brand going forward.”

Emma Hardy, the joint managing director of Princess Productions, added: “The UK National Lottery Show is part of the fabric of Saturday nights, it is a great privilege to be awarded this contract and we are hugely excited to start working with both Camelot and the BBC.”

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